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Things I've learned while building systems, fixing bottlenecks, and figuring out why some ideas work while others don't.
The Feeling Was the Product All Along
How Parachute and Brooklinen built category-defining brands without leading with product
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AI Can't Recommend What It Can't Understand
Why AEO starts with a website worth finding — and what most small businesses skip
Most B2B Companies Are Sprinting When They Think They're Scaling
B2B marketing feels like momentum until it doesn't. Here's what separates a sprint from a scalable system — and how to build one while you're still growing.
