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A collection of client projects, systems, and experiments focused on clarity, validation, and thoughtful execution.
Fall 2025
A learning-focused organization was preparing to invest in growth. They needed a marketing plan and paid media strategy that could guide decisions and align multiple stakeholders.
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Winter 2025
A coaching business relied on a manual, time-intensive assessment process to categorize clients and generate insights, which limited scale and consumed coach time.
Summer 2025
A new carpet care business needed to define its positioning and create a clear way for customers to request service without friction.
A service-based company relied on a detailed intake form that worked for first-time customers but created friction for repeat users and internal operations.
A small, locally owned bakery wanted to explore pre-orders and custom baked goods but was unsure if customers would actually use an online flow.
Spring 2021
A growing analytics company had acquired several research and analysis applications. Each tool worked well on its own and could be purchased individually, but the overall story was fragmented.