Winter 2025

Systematizing a Coaching Assessment and Results Workflow

A coaching business relied on a manual, time-intensive assessment process to categorize clients and generate insights, which limited scale and consumed coach time.


The Question

How can this assessment be structured so results are accurate, segmented, and delivered automatically, without increasing friction for users or coaches?

Approach

I started by mapping the logic of the assessment and clarifying how responses should translate into categories. From there, I designed a segmented questionnaire that was easier to complete and built a Google Workspace workflow to handle calculations, categorization, and delivery of results automatically.

What Was Created

  • Custom assessment questionnaire with segmented logic

  • Automated scoring and categorization using Google Scripts

  • Results delivery workflow within Google Workspace

Outcome

The assessment process became faster, more consistent, and significantly less manual. Coaches regained time for analysis and client work, while users experienced a clearer, more streamlined assessment flow.

Related Work

Projects where insight turns into something tangible.