Testing a New Service Offering for a Small Business

The Question

How should this service be framed to stand out, and what information was actually necessary to convert interest into a viable request?

Approach

I clarified the core service offering and messaging before building anything complex. From there, I designed a simple concept page and intake flow that balanced ease of use with collecting the right information for follow-up.

What Was Created

• Service positioning and core messaging

• Concept website for the business

• Quote request and intake flow

• Email and contact logic to support follow-up

Outcome

The business launched with a clear service narrative and a functional intake process that made it easy for customers to understand the offering and request service, without overbuilding early infrastructure.